Peterson’s Ice Cream Poster Redesign

Project Description & Concept/Design Goals 

Locate a number of locally produced signs (as in “advertisement,” not “signs and symbols”). The locally produced signs should showcase five levels of information. Next analyze the information found on the signs, expanding this to develop a message and target audience. This information will be used to…Develop a design system around your “best” sign & design and develop related deliverables, including narrative (multipage booklet), serial (series of posters) and digital components (a website).

I used bright colors that reminds people of summer time and fun. I wanted to bring in hand developed symbols and type to give it a down to earth feel. You can see each of the elements brought throughout the system.

Year of Completion | Summer 2020

Categories or Disciplines | Branding 

Kind of Project | Visual System, Brand Identity, Package design